Why Pricing Your Coaching Too Low is Hurting Your Business (and Your Clients)

Why Pricing Your Coaching Too Low is Hurting Your Business (and Your Clients)

Here’s the harsh truth:

If you’re pricing your coaching services too low to “stay competitive,” you’re doing more harm than good—to your business and to the people you’re trying to serve.

Let me explain. 👇

1. Low Pricing Signals Low Value

When your prices are too low, people automatically question the quality of what you’re offering.
“Is this person even good enough to charge more?”
Whether you like it or not, perception is reality.

Premium prices = Premium results (in your client’s mind).
Low prices = Doubt.

2. Cheap Services Attract the Wrong Clients

When someone invests $500 in coaching, their attitude is very different from someone investing $5,000.
Low-ticket clients: “Let’s see if this works.”
High-ticket clients: “I’ll do whatever it takes to make this work.”
Guess who’s more likely to get results?

3. It’s Unsustainable for You

Coaching is hard work. You’re not just providing information—you’re changing lives.
But how can you do that sustainably if you’re constantly hustling to make ends meet?
You’ll burn out, deliver less value, and end up resenting your business.

4. People Value What They Pay For

The bigger the financial investment, the bigger the personal commitment.
When clients have skin in the game, they take your coaching seriously.
Pricing isn’t just a transaction—it’s a promise to show up.

5. Your Pricing Reflects Your Confidence

Your price says:
“I’m confident in the value I provide.”
When you charge what you’re worth, you attract clients who trust that value.

Here’s the bottom line:
By pricing yourself too low, you’re not being competitive—you’re undervaluing yourself and holding back your clients from truly committing to their growth.

💡 Take Action:

• Reflect on the real value you bring to your clients.

• Audit your pricing—does it reflect the results you help people achieve?

• Commit to charging what you’re worth—not what you think people will pay.

You’re not just selling coaching—you’re selling transformation.
And transformation has real value.

What’s stopping you from raising your prices today?

Email me your thoughts at [email protected]